Social that sounds like your practice
Thoughtful content, real community, and a voice patients trust. We handle every post, every reply, every platform — while you focus on the care.
Most practice feeds sound like a press release with a filter. Yours should sound like the office someone actually wants to walk into
Every platform, done well
We recommend fewer, done better — but we're fluent everywhere your patients spend time.
Feed, reels, stories
Community & events
TikTok
Short-form video
YouTube
Long-form & shorts
Referrals & hiring
Google Business
Posts & Q&A
A balanced feed, every month
A steady mix that educates, humanizes, and builds trust — without turning every post into a sales pitch.
We start every plan with your patients, not your ads. The mix below is a starting point — we calibrate to your goals, your specialty, and what actually performs.
Educational
Explainers, tips, myth-busting
Practice culture
Team, day-in-the-life, milestones
Reviews & results
Anonymized wins, testimonials
Local & community
Events, referrals, neighborhood
Planned, approved, on time
Every month, you see the plan before it goes live — and every post can be edited or swapped in a tap.
Engagement, not vanity
We report on the metrics that actually move a practice forward.
HIPAA-aware, always
Medical social media has rules other industries don't. We follow them without you having to think about it.
The rules we live by, every post
Every idea, image, and reply passes through the same filter — because one careless post can cost more trust than a year of good ones can build back.
What thoughtful social brings in
Representative outcomes for practices we take through the full program.
Social media, answered
The questions clinic owners ask us most before they hire us.
Fewer than you think. For most clinics, doing two platforms well beats spreading thin across five. We usually recommend Instagram or Facebook plus Google Business Profile, and add TikTok, YouTube, or LinkedIn only when your patients actually live there and you can produce native content.
Everything from voice to imagery to what you can and can't show. We avoid before-and-afters that could imply results, never share patient details, and follow platform policies for regulated health content. It's a discipline, not a filter.
Yes. Our workflow assumes patient privacy from the first idea. No patient details, no identifiable images without written consent, no identifying comments in reviews. We can also sign Business Associate Agreements where needed.
Typically 12 to 20 finished pieces per month per platform, mixed across educational, community, and practice-culture content. We calibrate to your goals — a busy dermatology practice needs different volume from a two-doctor pediatric clinic.
Writing and design, yes. Shooting depends on the practice — we'll either send a small team on-site for a quarterly shoot day, or coach your team to shoot native phone content that we edit into finished posts.
Not just followers. We report on reach, engaged accounts, direction requests, profile visits, saved posts, and booked appointments attributed to social. Vanity numbers are shown too, but they never drive strategy.
Want to see what your feed could look like?
Send us your practice, and we'll mock up a real content sample — three posts and a caption approach — before you commit to anything.
See a real content sample for your practice
Get three custom-designed post concepts and a captioning approach — free, before you commit to anything.
Get your content sample