Purusotam Upadhaya

Data Analyst | BBA (Analytics & Business) | 2+ Years with Data at SLS

Data-Driven. Detail-Focused. Digitally Fluent.

Purusotam Upadhaya is a motivated and adaptable data analyst with a strong foundation in turning raw data into actionable insights. With over two years of hands-on experience at Straight Line Source (SLS), he has contributed to streamlining operations, enhancing performance tracking, and supporting business decisions through clean, structured data.

In addition to his core analytical role, Purusotam collaborates with the marketing team—managing lead data, supporting TLO processes, and ensuring campaign data is accurate and insightful. His versatility across platforms like Excel, Google Workspace, Canva, and ChatGPT allows him to bridge the gap between numbers and narratives.

Core Expertise

Data Analysis & Reporting
• Operational metrics tracking
• Excel-based data dashboards
• Scrubbing and cleaning data for reliability

Marketing Data Support
• Lead and outreach data management
• TLO strategy assistance

Content & Visual Communication
• Web content writing with ChatGPT
• Creative designs using Canva
• Google Workspace for team collaboration

Tools & Platforms
• Microsoft Excel, Word, PowerPoint
• Google Sheets, Docs, Forms
• Canva, ChatGPT, Basic CRM systems

Soft Skills
• Strong Communication
• Analytical Thinking
• Creativity
• Team Collaboration

Key Achievements

• Supported core business operations at SLS with accurate, clean, and actionable data for 2+ years
• Played a key role in managing marketing-related data and streamlining the TLO process
• Ensured high-quality data handling with strong attention to detail and error-free reporting
• Delivered creative content and data-driven reports using ChatGPT and Canva
• Maintained seamless digital collaboration and task management using Google Workspace tools

Education & Certifications

Bachelor of Business Administration (BBA)
Siliguri Institute of Technology | CGPA: 8.47 | 2023

Digital Marketing – Simplilearn
Business Analytics with Excel – Simplilearn

Professional Traits

Detail-Oriented Thinker: Ensures every dataset is clean, clear, and actionable.
Team Player: Supports cross-functional teams with reliability and consistency.
Clear Communicator: Translates data into simple insights for better decision-making.
Creative Contributor: Adds design and content skills to enhance reporting and presentations.
Growth-Oriented: Eager to learn, improve, and contribute to data-driven success stories.

Vision & Impact

Purusotam believes data is more than just numbers—it’s the story behind decisions. Through consistent analysis and a creative mindset, he strives to make every insight count. His mission: to grow as a valuable data professional who brings clarity, efficiency, and a touch of creativity to every project.