Kajal Gupta

Team Lead – SEO & Marketing | MCA | NPTEL-Certified | Digital Growth Strategist

SEO-Driven. Security-Aware. Business-Focused.

Kajal Gupta is a results-oriented SEO & Marketing Team Lead with a passion for driving digital visibility and business growth. With a Master’s in Computer Applications (MCA) and certifications in data privacy, social media security, and local SEO, she blends technical precision with marketing strategy to deliver impactful results.

Her approach is built on clarity, consistency, and conversion. With deep knowledge of search algorithms and audience behavior, Kajal crafts SEO roadmaps that are both scalable and sustainable—turning traffic into trust and clicks into customers.

Core Expertise

SEO & Content Strategy

Leads keyword-first content planning, link-building, and technical SEO for web and eCommerce platforms.

SEO Reporting & Website Auditing

Builds detailed SEO reports and audits websites using tools like SiteGuru, Screaming Frog, Ahrefs, and Scrapy. Delivers actionable insights for on-page, off-page, and technical SEO improvements.

Team Management & Delivery

Heads marketing teams with a focus on productivity, deadlines, and continuous learning.

Local SEO & Business Listings

Certified in Google My Business optimization—improving local visibility for brands and businesses.

Google My Business Management

Experienced in setting up, optimizing, and maintaining GMB profiles. Manages location-specific posts, builds listings from scratch, and delivers insightful GMB performance reports that drive customer engagement and conversions.

Data Privacy & Security Awareness

Holds an NPTEL Certification in “Privacy and Security in Online Social Media”—bringing a rare edge to ethical digital marketing.

Marketing Campaigns

Aligns SEO with paid marketing, email campaigns, and performance metrics.

Client-Facing Strategy

Communicates strategy, KPIs, and performance reports to stakeholders and clients clearly and confidently.

Certifications

NPTEL: Privacy and Security in Online Social Media

Google My Business: Certificate of Completion – Skill Nation

Education

MCA – Master of Computer Applications

Strong programming foundation combined with marketing instincts.

 Tools & Platforms

SEO & Audit Tools: SEMrush, Ahrefs, Ubersuggest, Screaming Frog, SiteGuru, Scrapy

Analytics: Google Analytics, Google Search Console, Looker Studio

CMS & Optimization: WordPress, Yoast, Webflow

Campaigns: Google Ads, Meta Business Suite

Team Tools: Trello, Notion, Slack, Asana

Professional Traits

Strategic Thinker – Balances short-term results with long-term brand equity.

Privacy-Conscious Marketer – Informed on data ethics in a digital-first world.

Results-Oriented Leader – Prioritizes ROI, engagement, and client satisfaction.

Collaborative Mentor – Invests in people, process, and platform growth.

Always Learning – Actively pursues certifications to stay ahead of industry shifts.

Vision & Impact

Kajal Gupta is on a mission to make SEO smarter, safer, and more strategic. Whether auditing a website for technical SEO, managing Google My Business listings, or delivering in-depth SEO reports, she brings integrity, innovation, and intent to every project. For Kajal, success isn’t just ranking higher—it’s building lasting digital relationships that convert and compound.