Role of Digital Marketing in Healthcare Industry
Digital marketing for healthcare stimulates the loyalty of current patients and educates prospective patients concerning their healthcare choices. it has always been about connecting with your audience within the right place at the right time. And today, the perfect place is on the internet and also the right time is round the clock.
These trends are not probably to change anytime shortly, therefore if you would like to connect with people in the right place at the right time, which you do, you are going to need to be active in healthcare digital marketing. Whereas Twitter and Facebook are still measurably effective ways that to connect with patients and prospective patients, social messaging apps like Snapchat, Messenger and WhatsApp are becoming popular as effective tools for reaching your audience.
Delivering the content in the format that your audience needs is important. That may account for the explosion of videos and podcasts as a healthcare digital marketing tool. In line with data gathered, on-line video can account for nearly 75% of all on-line traffic this year, 55% of individuals watch videos on-line a day, associating the word “video” in an email subject line will increase open rates by nearly 20%.
Podcasts Measure Another Area Worth Exploring:
• 112 million Americans listened to a podcast last year
• 67 million individuals within the U.S. hear podcasts monthly
• Podcast listeners are growing in numbers
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