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Digital Marketing for Healthcare Professionals

Role of Digital Marketing in Healthcare Industry

Digital marketing for healthcare stimulates the loyalty of current patients and educates prospective patients concerning their healthcare choices. it has always been about connecting with your audience within the right place at the right time. And today, the perfect place is on the internet and also the right time is round the clock.

Understanding Healthcare Digital Marketing Trends

Consider the Following Statistics From Bench Research:

1 in 3 adults within the U.S. say they’ve gone on-line to read about medical conditions.

Of everybody within the country who uses the internet, 72 percent say they’ve looked on-line for data concerning health problems or medical procedures in the last year.

Nearly half (47 percent) of all internet users research information concerning physicians on-line.

Nearly 40 percent of all internet users looked for information concerning hospitals, clinics and different healthcare suppliers.

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These trends are not probably to change anytime shortly, therefore if you would like to connect with people in the right place at the right time, which you do, you are going to need to be active in healthcare digital marketing. Whereas Twitter and Facebook are still measurably effective ways that to connect with patients and prospective patients, social messaging apps like Snapchat, Messenger and WhatsApp are becoming popular as effective tools for reaching your audience.

Digital Marketing Trends - Compassionate Care Advisors


Delivering the content in the format that your audience needs is important. That may account for the explosion of videos and podcasts as a healthcare digital marketing tool. In line with data gathered, on-line video can account for nearly 75% of all on-line traffic this year, 55% of individuals watch videos on-line a day, associating the word “video” in an email subject line will increase open rates by nearly 20%.

Podcasts Measure Another Area Worth Exploring:

• 112 million Americans listened to a podcast last year
• 67 million individuals within the U.S. hear podcasts monthly
• Podcast listeners are growing in numbers

The Tangible Advantages of Healthcare Digital Marketing

1. Scope for targeted marketing
Healthcare digital marketing permits you to tailor messages for specific individuals based on demographics, location (local or national) and specific points of interest.

2. Precise observation of client behavior
Digital marketing provides remarkably precise analytics that allow you to track actions individuals take in response to your messages and calls to action.

3. Capacity for flexibility while marketing
Healthcare digital marketing permits you the adaptability to quickly modify your messages, reply to your audience’s queries, concerns and areas of interest, and refine your efforts to enhance their effectiveness.

4. Increased reach and cost-effectiveness
Digital marketing are often incredibly efficient, allowing you to connect with large numbers of the right individuals, at the right place, with the right messages — for a fraction of the price of traditional advertising.

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