The first part of our overall sales strategy involves a extensive market research. This incorporates situational analytics including a comprehensive analysis of your company and market, trends, evaluating succesful competitors along with a competitive analysis that studies the major players in the market to determine what we can do more effectively or areas of opportunity. 

What has worked previously doesn’t always work repeatedly therefore another component of our strategy involves an analysis of the current environment and most importantly as the great Wayn Gretzky once said ” I skate to where the puck is going to be, not where it has been.” We take the time to evaluate and take into consideration your markets socio-cultural or consumer trends, political, economic, and technological trends and incorporate that all into. We will evaluate buyer behavior, profile of consumers that you want to capture to clearly understand their wants and needs

Part of our marketing strategy includes high-impact advertising from Pay Per click Campaigns (PPC), social creation and optimization, reputation, Google My Business (GMB), SEO, and directory management that will differentiate your business from the competition. We help establish or continue brand awareness to both existing and new potential customers. We can help establish referral sources and partnerships to further market penetration. 

To make your business relevant or increase its relevancy online we can craft and create press releases, publish and help create videos on YouTube, and to convert traffic an aestecially pleasing website that is created to with an emphasis on converting visitors to paying customers.

Good content is a staple to get consumers interested. Our team of  search engine optimization (SEO) experts sole goal is to create content that increases the quantity and quality of traffic to your website organically.  The envirnment is constantly changing so to keep you relevant we continuously test and evolve the strategy to sustain traffic to your website. Search engine optimization typically takes three to six months to realize results although in many cases we have been able to shorten those periods depending on the level of competition. The bottom line: this is the best organic method to continuously bring in new customers. 

Our social marketing strategy involves the engagement of adopters of your service to gain their loyalty and most importantly voice of advocacy for your business. This is a part of our customer relationship management (CRM) practice. We analyze customer interactions and data throughout the customer lifecycle and help make your existing customers your “biggest fans”.